Editor’s Note: Brought to you by Samantha Gluck and Amy E. Shoultz – your health journalism team on the Bleeding Edge.
Main floor of McCormick Place in Chicago, home of ASCO 2012.
This year, the American Society of Clinical Oncology (ASCO) Annual Meeting promises to serve up the best offerings to date of their bleeding edge health care cancer research and presentation sessions. The Medtopicwriter executive health care journalism team is covering the Chicago event, which takes place June 1st through the 5th. They’ll then share the inside scoop with other bleeding edge health care industry players.
Collaborating to Conquer Cancer – ASCO 2012 Theme
The Annual Meeting boasts the largest gathering of oncology professionals in the world. Pre-Annual Meeting seminars will cover topics like early-phase clinical trial development and new drug treatments. Sounds like a pharmaceutical wonk magnet to us.
With media credentials in place, the remote journalism team is ready to take on all that ASCO has to offer and pass the most relevant information and insight to their partner media outlets. They’ll investigate the current controversy over routine PSA testing for prostate cancer, clinical research involving new prostate cancer treatments, and palliative care.
Hot Topics in the World of Oncology
They’ll also cover hot topics like social media in health care and its potential for augmenting patient engagement and as a physician tool in an oncology setting. Just before the start of Pre-Annual Meeting seminars, a high level physician at University of Texas Medical Branch in Galveston contacted Gluck asking that she and Shoultz report on sessions covering genetic switch technology. Genetic switch technology refers to using synthetic biology to create a DNA therapeutic that elicits controlled production of therapeutic antibodies and other protein interactions, which target cancer cells.
The team will seek interviews with those presenting education sessions and poster discussions as well as attendees. They’ll incorporate the contributions from these sources into their reports and feature stories. For buzz from other health care companies and pros, check out the InCrowd and Top Oncology Leaders Blog.
Stories will appear in the MedCity News, Balanced Living Magazine, and various undisclosed client publications.
Photo credit: ASCO Media Reporter Resource Gallery
